Interested in learning about our Private Label program? Great. You’ve come to the right place. Medical Mary manufactures the best high-quality CBD oil in the health supplement industry and at the best price to boot, so you couldn’t choose a better company to partner with in 2019 and beyond. Whether you’re considering a home business opportunity, a direct sales business, a drop ship business, a wholesale business, or adding hemp extract or other CBD products to your existing line, we offer the solution you’ve been searching for. We hope the material below gives you some insight about Private Label branding and how our team can help you succeed in the exploding CBD and hemp extract industry.
Private Label (also known as “White Label”) refers to a business arrangement where a company buys a product from a third-party manufacturer and sells it under their own brand. For instance, you may be familiar with Costco Kirkland Signature or Target’s new Good & Gather. Both of these brands are Private Label product lines. According to the PLMA, one out of every four products are now Private Label and experts expect the growth trend to continue and it’s not hard to see why.
The Advantages of Private Label
There are a number of advantages to Private Label branding. Here are four:
1. Production. You control the product, despite not directly manufacturing it. For instance, when you buy CBD products from us, you decide on the product ingredients, locking in your own unique specific formula. With the right marketing, this can set you apart from competitors and lead to more sales.
2. Pricing. Since you have control over the product, you can make better decisions about pricing and the margins you need to make your business profitable.
3. Flexibility. Especially if you’re a small retailer. If you notice a niche market starting to grow, you can quickly pivot to take advantage of the trend since you don’t have to worry about changing production. You already have a manufacturer ready to support you.
4. Branding. You get to brand your own business! Logo, slogan, messaging, positioning—it’s all in your hands. When you don’t have to worry about production, all of your energy can go into other aspects of your business. You’re free to get creative and make your vision a reality.