Develop your own personal story: Try the products yourself and develop a personal story that you can speak-to from the heart. You’ll not only come across more authentically, but you’ll also feel better about promoting a brand you genuinely believe in.
Choose your Social Channels: Don’t try to be in all places at one time. Pick 1-2 channels and focus on just those channels. (Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, Reddit, Tumblr, Pinterest etc.)
Optimize Your Profile: For those platforms that offer them, create a business account. This gives you access to an array of capabilities not available on standard accounts. Write a compelling bio that tells your story and makes a strong first impression.
Know Your Audience: What are their likes and dislikes? What kind of content are they interested in? Avoid trying to be all things to all people. Focus your message. This is who I am, this is what I’m interested in, this is what I’m passionate about. If you’re like me, I invite you into my world. Keep in mind, most platforms will have reporting tools that will show you the types of people engaging with your content. This can help you further hone your messaging.
Post Useful, Helpful content: In addition to sharing your life’s activities, give them information and content they can use. If you experienced a certain result with a Medical Mary product, share not only the result, but how you got there. Example: I take the Superfood every day with 8oz of water in the morning. Did you know that your body absorbs nutrients best in the morning on an empty stomach?
Be Yourself: We’ve all seen social content that seems canned, unoriginal, and inauthentic. When you speak to your followers about Medical Mary, always give yourself permission to just be yourself.
Be Courageous: Post engaging and exciting content. There’s so much misinformation about CBD floating around. People are genuinely curious about who the credible companies are making the best products at the best prices and how the CBD industry is developing and maturing. Use credible sources for your content that people can believe in, then link to engaging and interesting content that ultimately leads them to try Medical Mary products.
Be Consistent: One post won’t move the needle. It’s important to post regularly. Your followers want to hear from you on a regular basis. Without consistency, they may feel left out. Also, on average, it takes 6-7 touches to generate new customers. Sure, you don’t want to bombard them. Just share new information regularly from your own personal experience and vantage point. Your audience is following you for a reason, they want a peek into your world, they like you and they like your content.
Use good photography: For Instagramers, a compelling, quality photo pulls-in the eye. Most of us are equipped with world-class cameras on our phones. Learn how to take great photos. If you’re using an iPhone, portrait mode can instantly give your photos a professional look.
Collaborate With Others: Connect with other Marketing Partners and share tips and tricks. There’s ample opportunity for everyone. Approach it from a growth mindset, not a scarcity mindset. Working in a silo is never fun. You’ve got the team behind you. Connect with them.
Follow these guidelines and before you know it, you’ll be a rock-star Influencer.